Now here is a question, I often get asked, what is the real value an SEO expert brings to the marketing equation? The answer to that question relys upon the what end result is for the customer and what that return on investment produces for their business. You may have these questions if you are searching for an search engine optimization consultant on the northern beaches of Sydney or anywhere for that matter.
There is a great range in the amount that experts charge and it is not unheard of to pay upwards of $2,500 - $4,000 per hour for their services. This may seem like a large sum to be spending but at the end of the day, the return on investment determines the value of the spend.
For example if a top of the range seo consultant developed a web success blueprint that revealed the most highly commercial keywords, identified the top competitors, and revealed a content building and in-bound link building plan that took the business to the top of the search engine results pages, while simultaneously dominating a majority of the listings on the front page and kept them there, then most definitely it would be worth spending the money.
It depends upon the market, how competitive it is. This in turn depends upon the value of the final product that is on the market. Products that have a higher overall market value through total achievable sales allow for higher marketing budgets.
Let's take a look at a high dollar value niche such as the health market, to demonstrate what I mean.
It is fundamental that human beings need to be healthy to survive on this planet, so the reasons are only natural for the huge amount of appeal health as a niche attracts.
Lets say that to be on the first page of Google for "best weight loss diet" was worth $350,000 in gross sales for the business that dominated one of the top spots, either 1, 2 or 3. I am familiar with this market, so these figures are quite accurate for an information product of this nature.
If a new marketer to the marketplace wanted to go up against that first company and was delivered a search marketing plan that enabled them to do just that over the next 12 months, then the investment of $4,000 for the seo expert's one hour would be very valuable indeed.
Naturally there are more elements to the equation for guaranteeing success, such as the quality of the website that is selling the product and of course the product itself. If either of these is out of step with what the market truly wants then the best seo efforts in the world are not going to change that fact.
So to answer the question ultimately, we need only look at the results to see if the $4,000 per hour was worth it. In the our test case, we can see that a successful entry to a high sales generating market would make that hourly investment charge seem like a well worthwhile spend.
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